29 brilliant tools that will improve your content marketing

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If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end.

Starting with content marketing for the first time can be a challenge if you don’t have the right tools in place. Therefore, I have listed 29 Content Marketing Tools that will help you strengthen your way of Content Marketing:

Tools for content ideas & inspiration

  1. Feedly – you can connect the blogs/magazines and web sites that matter most to you so that they are in one place.
  2. Quora – this popular social network is a platform for discussions, questions and answers. You can identify trends by looking at the latest regularly asked questions, which can lead your content production.
  3. Scribble – an app for content detection. It personalizes the content feed based on your interests. The app learns from your feedback and gives you better content every time it is used.
  4. Alltop – content that is indexed from a number of popular publications. Categorized with topics such as Jobs, Health, Culture, Interests, Technology, People, News and Sports.
  5. Twitter – search for hot topics on Twitter to see what’s popular internationally or in a specific area. That way, you will gain insight into what kind of content you should create. You can also search for different hashtags related to your expertise and industry to find out what the audience is interested in.
  6. Reddit – find out what’s popular internationally for getting content inspiration on various topics. At Reddit, you can observe which headings are most effective. This can give you insight into what your next topic will be.

Content production tools

  1. Visual.ly – a service that helps you create impressive information graphics and data visualization. Explore over 30,000 infographics already created on the site to inspire your content marketing.
  2. Google Keyword Tool – Using the Google Keyword Tool, you’ll find the right (and popular) keywords that you can use in your headline and in the article itself.
  3. Canva – a free and simple graphic design tool: a simplified version of Photoshop. Canva contains thousands of pictures, hundreds of fonts and several options for editing colours and contrasts, etc.
  4. Picresize tool that helps you change the image size to get the right dimensions for publishing.
  5. Issuu – a visual tool for creating digital magazines with both free and paid versions depending on your content needs.
  6. Embedded Tweets – Add live tweets to your content to build credibility with your article or website. The tweets show the photos and videos in your content. It also shows all real-time retweets and favourites in your article.
  7. Thinglink – You can label images with links to songs, videos, text, Twitter, Facebook, etc. to make your photos more engaging. The tool lets readers comment on your image and follow your picture channel.
  8. UberFlip – optimize your PDFs to add social features, sounds and video elements to make the interactive.
  9. PowToon – Create animated videos and presentations with PowToon to create a commercial quality experience with your original content.

Content management tools

  1. Trello – a completely free tool for organizing everything from media to ideas on fine organized “cards”. You can streamline your content ideas by collecting votes from other team members. What they do is to vote for the “card” (idea) they think is best. They can also provide real-time feedback to hear what content ideas should be included
  2. Evernote – a multipurpose organizational platform that is best known for remembering everything from your company and your personal life: it can be used as a to-do list. Use Evernote to keep track of your content ideas and your editorial calendar.
  3. Google Calendar – an efficient way to organize and collaborate with colleagues on your editorial calendar.
  4. Wunderlist – create clear lists that keep track of what tasks need to be done. With Wunderlist you can plan your content strategy in a more transparent way.
  5. Pocket – save videos, articles and other useful resources that you can check out later. The pocket app helps you organize all your favourite resources in one place.
  6. Harvest – a tool for time management. It helps you keep your content marketing efforts on track using accurate and efficient software, which will help you make smarter decisions for your business. With the app, you can find out where you spend the most time and where to invest more to improve your bet.
  7. MindNode – you can visualize your brainstorming and brainstorming.

Content marketing and distribution tools

  1. Buffer – a distribution tool that helps you plan when your content is published via eg. Facebook, LinkedIn and Twitter. Buffer finds out – by looking at your account – at any time of day, it is best to publish to engage as many users as possible. It helps you streamline the publication of your posts on multiple channels faster.
  2. SlideShare – here you can publish presentations to reach a large audience already using SlideShare. If you have a blog/magazine with multiple articles, then the key here is to summarize and simplify an article and turn it into a SlideShare presentation, so you will attract an audience back to your site.
  3. Yoast – the best WordPress plugin for search engine optimization. Yoast helps you more easily increase your website’s visibility on all major search engines. The tool simplifies search engine optimization so that it is very easy for anyone to optimize their pages and articles.
  4. MailChimp – one of the easiest email marketing platforms. MailChimp can be used to promote your content to your subscribers.
  5. InboundWriter – Gives you insight into what content you need to create to adapt to your audience’s passion and interests. It monitors the topics that interest the audience and teach you to understand them better – this will improve your content performance.
  6. PRWeb – a platform for syndication of content. PRWeb allows you to send press releases about your most valuable articles to over 30,000 journalists, 250,000 subscribers and to the 3 million monthly visitors to PRWeb.com.
  7. Tweriod – a Twitter tool that judges when it’s best for your business to tweet. The tool helps you get the content in front of as many followers as possible. It comes in the form of a simple, free report that shows when users are most active.

What content marketing tools have been most effective for your business? Are there any other tools that should be added to the list? Share your thoughts in the comments below.

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Torkild Smith is the owner of Bramhall Web Designs, helping business owners to get more time so they can concentrate on closing more deals with their strategic partners.

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Torkild Smith

Torkild Smith is the owner of Bramhall Web Designs, helping business owners to get more time so they can concentrate on closing more deals with their strategic partners.

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