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Why arty farty design doesn't sell
(amazing short video + 8 lessons)

Alan Sugar slams into the pitfalls of arty farty design

Alan Sugar pulls no punches as he slams ad agencies that care more about arty farty design than content and messages that sell.  In this edited episode of the 1st series of The Apprentice, he's more annoyed than normal because it's his own product on the line.

Content that sell • why it's not about arty farty design from Kwai Yu on Vimeo.

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Simplicity is not the absence of clutter, that is a consequence of simplicity. Simplicity is essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That is not simple!

Sir Jonathan Ive - Head of design, Apple inc.

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