Hi, my name is Kwai Yu (LinkedIn) and I partner Torkild to deliver the best possible user experience for our clients.
I have over 20 years experience as a senior IT Programme Manager leading £40million IT development projects. I am also PRINCE II Project Management qualified practitioner.
One of the fundamental causes behind why websites fail to deliver to expectation is because most business owners don't realise a website has to be treated as a Business IT Project. And it also has to be managed in the way same as any IT project.
This means applying the typical project management disciplines of; specifying business objective, business requirements, design requirements, coding, testing, implementation, managing change and managing risks and assumptions.
As well as project management discipline, I also bring to the team an MBA background as well as 'from the gutter' experience of implementing online marketing strategies.
If I had to name a secondary reason for why most websites fail is because most web developers don't understand business strategy and marketing.