The Digital Gameplan

Reading Time: 2 mins Digital Gameplan is the strategic marketing tool of the future Digital Gameplan is probably a concept you have started to hear a lot of in the world of online business. But what is it really? Here you can get an overview of exactly what a Digital Gameplan is and what it entails for you. A Digital Game…

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What is pillar content – and do you need it?

Reading Time: 2 mins Everyone wants to be seen, even you (even though you may refuse it). In particular, we want to be visible in search engines like Google and Bing so people can see how great we are. And to capture the best spots in search engines, there are two things you need to have in place: pillar…

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What is inbound marketing?

Reading Time: 30 mins Inbound marketing basically means helping your customers through their buying process – from being aware that they have a need, to their final decision on a purchase. In that process, you use a marketing automation system as the engine and a lot of valuable content as the fuel. Broadly speaking, inbound marketing works by attracting…

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What is Customer Personas?

Reading Time: 3 mins What are personas? To run effective marketing, you need to know who you are communicating with and you should know them very well. Companies like Apple, HP, FedEx, GE, IBM use personas as well as more and more SMB’s. Investigations from the BuyerPersona Institute show that 44% of US companies use personas and 29% have plans to…

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Why should B2B businesses market themselves using blogs?

Reading Time: 3 mins Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined…

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6 types of questions you need to master for more successful sales meetings

Reading Time: 4 mins You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants…

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What is marketing automation?

Reading Time: 3 mins Concepts like inbound marketing and content marketing fly around in the discussion of modern marketing and sales, and we have also tried to define the differences and similarities. Content is the focal point, but it is only true when it is executed in the right way, as the fuel for your inbound marketing strategy. And inbound marketing can only…

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Inbound Marketing vs. content marketing – what is the difference?

Reading Time: 2 mins When new waves like content marketing and inbound marketing flows over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of inbound…

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The 5 Important Steps to Make Your B2B Business Interesting Online

Reading Time: 2 mins Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here…

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Here’s your 4-Points checklist to get started with your inbound marketing

Reading Time: 3 mins It’s so bad to waste time. So we’d really like to help you avoid it. Therefore, we have made a checklist that helps you get started with inbound marketing. Here are four basic things you need to have in place to ensure that you are all pulling in the same – and right – direction. 1. Define objectives…

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