Why should B2B businesses market themselves using blogs?

Reading Time: 3 mins Have you ever googled an item before you bought it? If yes, you’re definitely not alone. Even though we are bombarded with advertisements and sales messages, we are increasingly looking for help, tips and recommendations on the web before buying a product or service – a trend that Google has written a whole book about. This trend has redefined…

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6 types of questions you need to master for more successful sales meetings

Reading Time: 4 mins You’ve probably heard it before: The modern customer has changed. Maybe you have felt this in your sales department, where sales are falling despite the fact that you have a very skilled sales team who has always shown great results. Today, a customer in B2B is around 60-70% in his purchase journey before he or she wants…

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What is marketing automation?

Reading Time: 3 mins Concepts like inbound marketing and content marketing fly around in the discussion of modern marketing and sales, and we have also tried to define the differences and similarities. Content is the focal point, but it is only true when it is executed in the right way, as the fuel for your inbound marketing strategy. And inbound marketing can only…

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Inbound Marketing vs. content marketing – what is the difference?

Reading Time: 2 mins When new waves like content marketing and inbound marketing flow over the marketing landscape, it’s almost unavoidable that the concepts will blend together. Marketing experts, agencies, and other people bring in their interpretation of the words, and evangelists on each wing like to make a big fuss that content is just a part of inbound…

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The 5 Important Steps to Make Your B2B Business Interesting Online

Reading Time: 2 mins Forget yourself. I know, this is not the two words we as people prefer to hear because we all want to be heard and seen. But now we are talking of reverse psychology because you do not get more attention by talking about yourself – at least not the positive attention you want if you do. Here…

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Here’s your 4-Points checklist to get started with your inbound marketing

Reading Time: 3 mins It’s so bad to waste time. So we’d really like to help you avoid it. Therefore, we have made a checklist that helps you get started with inbound marketing. Here are four basic things you need to have in place to ensure that you are all pulling in the same – and right – direction. 1. Define objectives…

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On-page SEO: How to optimize your website

Reading Time: 5 mins You’ve probably learned that good content is one of the keys to getting a high ranking in search engines, but that’s not enough. The content of your page must be structured so that it can be read by both people and search engines. It does not make sense to have good content if nobody can find it.…

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Drop the current KPIs. There is only one goal: Make your customers successful

Reading Time: 1 minute If your company’s sales department and marketing department do not work 150% together, then there are other companies in your market that will, and they will knock you out well and thoroughly. The way customers make decisions and buy themselves in to has changed significantly in the past 10 years, so businesses are forced to change to…

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4 reasons why traditional advertising is losing ground

Reading Time: 2 mins “I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds…

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5 tips to open a sales dialogue with effective sales email

Reading Time: 5 mins About a quarter of a seller’s working day is spent writing emails and messages. That’s not too bad, but much of this work is often not effective. For instance, if the email is not perceived as relevant to the recipient, it usually ends up in the deleted mail folder. The average response rate for sales mail…

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