What Results Can You Expect From Your Website? A Business Case for Inbound Marketing

Reading Time: 5 mins “How can we know it’s worth the money?” This question is unavoidable, and you better to have a very good answer if you are to convince your manager to invest. With traditional marketing tactics like printed advertising or the like, this question has often led to wavering eyes and an explanation that branding is important…

Continue Reading →

How marketing automation can give you higher ROI on your content: 7 expert tips!

Reading Time: 4 mins Better ROI on your website with these 7 expert tips It is said that content is king, but in order to earn the top rank, your content must work with your strategy. In other words, your content must deliver a proper return on investment (ROI). Using a marketing automation system, you can create a clearer strategy for…

Continue Reading →

How much value does a visit to your site have?

Reading Time: 2 mins Do you know the ROI of your Website! The digital channels are constantly changing, and it is demanding to stay up to date. To achieve synergies, you must know both the positive and negative sides of each channel. Effective marketing depends on full-scale audiences. Therefore, you can combine interview data with traffic data from, for example, Google…

Continue Reading →

Digital marketing in your own channels yields compound interest and ROI on your website

Reading Time: 3 mins How much compound interest can you get? The long-term gain of investing in content in digital channels exceeds the return on traditional high-margin marketing. This becomes more understandable when you realise that regular production of quality content in own channels is in practice to acquire assets and to generate interest rates. Content in own channels is…

Continue Reading →

5 Steps to Generate Multiple Qualified Leads with a Call-To-Action

Reading Time: 4 mins Business websites and blogs still have unknown visitors who are directed to the pages through search engines, articles, social media, and paid ads. In order to convert the visitors into qualified leads, it is important to create concrete dedication and action. Should you continue to experience return on marketing activities, such as blogging and website updates,…

Continue Reading →

The new Customer Journey

Reading Time: 4 mins Forget about the traditional Customer Journey. With 3.5 billion Google searches a day it makes marketers having to re-think about the Customer Journey and the Sales Funnel. The shortest way from A to B is a straight line. But for customers that are very Google conversant, it can take a lot of searches before they decide…

Continue Reading →

Inbound vs. outbound marketing

Reading Time: 2 mins Many have probably heard about both inbound and outbound marketing. In this very short blog post, we will quickly explain what they are about, and what differences these two marketing methods have. What is inbound marketing? Inbound Marketing focuses on good and relevant content on your website and social profiles that attract potential customers to you. A…

Continue Reading →

5 steps to create a practical digital communication strategy

Reading Time: 19 mins Digital marketing can be ten times as effective as traditional marketing. But it assumes that you have a digital strategy and a website that is built for digital marketing. To begin with the very first question: What is digital marketing? The traditional way of advertising products and services has been in print media – or analogously, in the tribal language. Ads have…

Continue Reading →

From Sales Funnel to Flywheel

Reading Time: 8 mins During the INBOUND conference in Boston earlier in September 2018, HubSpot introduced a new growth model at companies, the flywheel. HubSpot is getting rid of with the traditional sales pitch, replacing it with a flywheel that will better represent how businesses should think about growth. Although the sales funnel has been a useful tool, I…

Continue Reading →

8 types of content B2B sellers can use to close more sales

Reading Time: 6 mins In theory, inbound marketing seems simple: You create relevant and engaging content, attracting attention from social media and organic search, and then converting visitors to leads. Automated email follow-ups warms up and moves prospects to become sales-qualified leads. At one point, the prospect receives a sales call where a seller closes the sale or get…

Continue Reading →