Inbound vs. outbound marketing

Reading Time: 2 mins Many have probably heard about both inbound and outbound marketing. In this very short blog post, we will quickly explain what they are about, and what differences these two marketing methods have. What is inbound marketing? Inbound Marketing focuses on good and relevant content on your website and social profiles that attract potential customers to you. A…

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5 steps to create a practical digital communication strategy

Reading Time: 19 mins Digital marketing can be ten times as effective as traditional marketing. But it assumes that you have a digital strategy and a website that is built for digital marketing. To begin with the very first question: What is digital marketing? The traditional way of advertising products and services has been in print media – or analogously, in the tribal language. Ads have…

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From Sales Funnel to Flywheel

Reading Time: 8 mins During the INBOUND conference in Boston earlier in September 2018, HubSpot introduced a new growth model at companies, the flywheel. HubSpot is getting rid of with the traditional sales pitch, replacing it with a flywheel that will better represent how businesses should think about growth. Although the sales funnel has been a useful tool, I…

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8 types of content B2B sellers can use to close more sales

Reading Time: 6 mins In theory, inbound marketing seems simple: You create relevant and engaging content, attracting attention from social media and organic search, and then converting visitors to leads. Automated email follow-ups warms up and moves prospects to become sales-qualified leads. At one point, the prospect receives a sales call where a seller closes the sale or get…

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Sales Funnel – Passive income put in system

Reading Time: 11 mins How Sales Funnels Will Create Passive Income for Your Business How would you like to set up a single system that collects email addresses from your prospects and then markets them? We are talking about a sales funnel that you can create for any market (almost). You do not need special skills or technical understanding.…

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5 Steps to building your first Online Sales Funnel

Reading Time: 4 mins How to build your First Online Sales Funnel A business needs to be marketed, without careful and proper marketing a business will not reach its full potential. In the digital age, one of the most important and easiest ways is the use of a sales funnel. From the first time a prospect hears about your business…

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The Sales Secrets to Using Content effectively

Reading Time: 4 mins How to Use Content Effectively at Each Stage of the Funnel All content is not equal, and it is particularly true as far as using content in the sales funnel is concerned. The appropriate content must be used at the correct stage of the funnel in order to convert visitors into prospects and ultimately into…

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Increase Your Conversion Rates with 7 Landing Page Must-Haves

Reading Time: 4 mins Increase Your Conversion Rates with 7 Landing Page Must-Haves The landing page is a visitor’s first impression of your website. Often they decide within seconds whether they want to continue and do business with you, or if they’d rather go to a competitor’s site. This means that you have to make optimum use of those…

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5 Ways to Increase Your Conversion Rates and Boost Web Sales

Reading Time: 4 mins 5 Ways to Increase Your Conversion Rates and Boost Web Sales A stunning website that attracts visitors but doesn’t convert them into customers taking action is of no use to a business. Each visitor to the website is a prospective client who must be enticed to stay on the site, take action and become a…

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Why a good website design is so crucial for business growth

Reading Time: 4 mins Why a good website design is so crucial for business growth An increasing number of people use the Internet and social media to access information about products and services. As a result, your businesses’ website is usually the first, and often the only, impression prospective clients get of what you are offering. It says who…

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