The digital revolution has completely changed how marketing and sales is done today. What you have learned about marketing strategy still applies, but the practical implementation of it is turned upside down.
As a business owner today you need to have a solid understanding of the Digital Marketing opportunities, from the outset.
Most of the job you, as a business owner, did of selling 15 years ago is now done by your customers themselves. More than 60% of the buying process is already done the first time a customer contacts your business.
To get early contact with your target marked, you must offer them relevant content of high quality in all the channels you own. A well written blog will draw large amounts of customers to your Website. There they will find the information they need, which will move them further forward in the buying process.
This is called 'Inbound Marketing' - Digital marketing put in system.
Inbound Marketing is an automated lead generator working 24/7.
It is measurable in every way, continuously adjustable and controlled by you. Inbound Marketing outperforms traditional marketing because you can use your own channels. And you don’t have to pay to reach people who are not interested in your product.