How Sales Funnels Help Your Ecommerce Business Grow

Reading Time: 3 mins

Are you just starting to build your ecommerce site? If so, at the top of the list of your priorities is growing your clientele. The question is, “How?” There’s no fill in the blank answer, but there are strategies that will help you successful.

One of the most lucrative strategies to get your business jump started is a sales funnel. Don’t be fooled by the name. Sales funnels don’t exist solely to convert potential clients into recurring customers; they also lay out a roadmap that will help you build your business drive towards success.

What is a Sales Funnel?

The trick to understanding sales funnels is in the name: “funnel.” Think about a pipe with a wide mouth, that typically channels liquids down one streamlined path. But instead of liquid, now imagine potential clients. That’s a sales funnel.

Sales funnels guide potential clients through a series of steps designed to explain your business, and complete a sale by the end of the pipework. This, in turn, generates revenue for your ecommerce business. Let’s detail our image of the sales funnel:

  • The wide side of the funnel exists at the top; the narrow side at the bottom.
  • Your potential customers hover just above the wide side.
  • The narrow end is customers eager to make a transaction.
  • The middle of the funnel is where you convert potential customers into actual customers.

With the aforementioned general outline of a sales funnel we can dive into the details.

The Middle of the Funnel

The middle of the sales funnel is where the work to turn a potential client into a client takes place. That means it’s the place to take advantage of all the resources and tools at your disposal to find customers and spread the purpose and philosophy of your ecommerce business.

Remember, by creating a business you are establishing yourself as a brand. In order to generate sales you need to teach people your brand and what you can offer them. This is the point of the middle of the funnel.

Facebook and Marketing

Facebook dominates the social media landscape. No matter where you look you’re bound to find Facebook’s flag firmly planted.

With almost two billion users on the platform there’s no reason why you shouldn’t be on Facebook to push your brand and draw potential clients to your sales funnel.

Of course that means creating a Facebook page and posting content consistently. And you should be taking advantage of the platform’s advertising tools.

Facebook allows you to create ads and target them for a particular audience. This saves you effort as you don’t have to cast a wide net to find customers. The algorithms of Facebook bring them to you.

Other Ideas for Your Sales Funnel

Of course, you don’t want to focus all of your attention on Facebook—or any singular area for that matter—for your sales funnel.

Consider these other avenues:

  • Use other social media accounts draw traffic.
  • Regularly post to your website’s blog.
  • Create a newsletter and offer it to subscribers.
  • Send out email blasts to inform people about special offers.

If you’re scratching your head and saying, “This looks like a lot of work!” Well, you’re right. But hard work goes a long way towards achieving success. And the aforementioned strategies give you control over your content, enabling you to attract the audience you want as clients.

Why Do I Have to Do This?

It would be a mistake to ignore sales funnels as not just a tool but a strategy for growing your business. They educate your customers about you, and what you sale: your offers.

In essence, sales funnels establish yourself as an expert in your field, making your brand an engaging source for information and products. Once they know who you are and what you have to offer, the will be more likely to utilize your ecommerce business.

Sales funnel should form a critical gear in your overall strategy. Admittedly, there’s a lot to learn. But that learning process helps your business to grow and develop by providing a framework through which to engage your potential customers.

In that way many clients become returning customers that share your business with the world.

Becky DeGrossa

Becky DeGrossa has been contributing to the world of online marketing for therapists since 2007. After earning a degree in Computer Science from Cal Poly and spending 20 years at IBM, Becky pursued a master’s in psychology and became a successful therapist. Now she combines her technical, marketing, and psychology backgrounds to serve the therapy community, and has helped hundreds of therapists in the fine art of website communication.

About The Author

Becky DeGrossa

Becky DeGrossa has been contributing to the world of online marketing for therapists since 2007. After earning a degree in Computer Science from Cal Poly and spending 20 years at IBM, Becky pursued a master’s in psychology and became a successful therapist. Now she combines her technical, marketing, and psychology backgrounds to serve the therapy community, and has helped hundreds of therapists in the fine art of website communication.

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