Your biggest obstacle to your digital marketing success

Reading Time: 3 mins Many companies want to establish a digital strategy and lead generation. Terms such as Inbound, Online and Content Marketing are heard of more and more often. But it is still very few that have got a real understanding of this and even fewer that have implemented it in practice and really managed to build a digital marketing…

Continue Reading →

What is Content Marketing

Reading Time: 3 mins Content Marketing is nothing new. John Deere launched his magazine for farmers in 1895. But, there are some misunderstandings about what it really is, even among professional marketers. While surveys show that consumers are constantly ignoring traditional marketing methods, many managers and business owners are still concerned with promoting their products and services in this way. Others view content and content marketing…

Continue Reading →

29 brilliant tools that will improve your content marketing

Reading Time: 4 mins If you want to experience some kind of success or return (ROI) from the time and energy you invest in Content Marketing, you have to invest in the right tools – tools that can automate, streamline and improve your content process from beginning to end. Starting with content marketing for the first time can be…

Continue Reading →

Content Marketing – 6 Steps to Building a Large Audience

Reading Time: 5 mins 6 Steps to Building a Large Audience Joe Pulizzi was a content marketer before anything like content marketing was even invented. While working with brand journalism and publishing in the media company Penton Media, he dreamed of starting his own business. The dream came true in 2007 when he started a blog about content marketing. Three…

Continue Reading →

Content Marketing: The two most important success factors

Reading Time: 2 mins According to Joe Pulizzi, there are two success factors: Content marketing is not about you One must continuously deliver Joel Spolsky – Founder of Trello and a number of other successful businesses – had a very popular blog called Joel on Software. His blog helped him start and develop his business, and in one article he mentioned…

Continue Reading →

Content marketing done right

Reading Time: 4 mins 4 examples we can learn from How Do You Get Your Content Marketing To Be Successful? Let’s look at some characteristics of effective content marketing. In a recent study on content marketing, we learned that: 51% say they want to invest more in content marketing 71% of all trading companies will spend more resources on content…

Continue Reading →

The Digital Gameplan

Reading Time: 2 mins Digital Gameplan is the strategic marketing tool of the future Digital Gameplan is probably a concept you have started to hear a lot of in the world of online business. But what is it really? Here you can get an overview of exactly what a Digital Gameplan is and what it entails for you. A Digital Game…

Continue Reading →

What is pillar content – and do you need it?

Reading Time: 2 mins Everyone wants to be seen, even you (even though you may refuse it). In particular, we want to be visible in search engines like Google and Bing so people can see how great we are. And to capture the best spots in search engines, there are two things you need to have in place: pillar…

Continue Reading →

What is inbound marketing?

Reading Time: 30 mins Inbound marketing basically means helping your customers through their buying process – from being aware that they have a need, to their final decision on a purchase. In that process, you use a marketing automation system as the engine and a lot of valuable content as the fuel. Broadly speaking, inbound marketing works by attracting…

Continue Reading →

What is Customer Personas?

Reading Time: 3 mins What are personas? To run effective marketing, you need to know who you are communicating with and you should know them very well. Companies like Apple, HP, FedEx, GE, IBM use personas as well as more and more SMB’s. Investigations from the BuyerPersona Institute show that 44% of US companies use personas and 29% have plans to…

Continue Reading →

Page 1 of 12