On-page SEO: How to optimize your website

Reading Time: 5 mins You’ve probably learned that good content is one of the keys to getting a high ranking in search engines, but that’s not enough. The content of your page must be structured so that it can be read by both people and search engines. It does not make sense to have good content if nobody can find it.…

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Drop the current KPIs. There is only one goal: Make your customers successful

Reading Time: 1 minute If your company’s sales department and marketing department do not work 150% together, then there are other companies in your market that will, and they will knock you out well and thoroughly. The way customers make decisions and buy themselves in to has changed significantly in the past 10 years, so businesses are forced to change to…

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4 reasons why traditional advertising is losing ground

Reading Time: 2 mins “I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds…

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5 tips to open a sales dialogue with effective sales email

Reading Time: 5 mins About a quarter of a seller’s working day is spent writing emails and messages. That’s not too bad, but much of this work is often not effective. For instance, if the email is not perceived as relevant to the recipient, it usually ends up in the deleted mail folder. The average response rate for sales mail…

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What Results Can You Expect From Your Website? A Business Case for Inbound Marketing

Reading Time: 5 mins “How can we know it’s worth the money?” This question is unavoidable, and you better to have a very good answer if you are to convince your manager to invest. With traditional marketing tactics like printed advertising or the like, this question has often led to wavering eyes and an explanation that branding is important…

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How marketing automation can give you higher ROI on your content: 7 expert tips!

Reading Time: 4 mins Better ROI on your website with these 7 expert tips It is said that content is king, but in order to earn the top rank, your content must work with your strategy. In other words, your content must deliver a proper return on investment (ROI). Using a marketing automation system, you can create a clearer strategy for…

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How much value does a visit to your site have?

Reading Time: 2 mins Do you know the ROI of your Website! The digital channels are constantly changing, and it is demanding to stay up to date. To achieve synergies, you must know both the positive and negative sides of each channel. Effective marketing depends on full-scale audiences. Therefore, you can combine interview data with traffic data from, for example, Google…

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Digital marketing in your own channels yields compound interest and ROI on your website

Reading Time: 3 mins How much compound interest can you get? The long-term gain of investing in content in digital channels exceeds the return on traditional high-margin marketing. This becomes more understandable when you realise that regular production of quality content in own channels is in practice to acquire assets and to generate interest rates. Content in own channels is…

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5 Steps to Generate Multiple Qualified Leads with a Call-To-Action

Reading Time: 4 mins Business websites and blogs still have unknown visitors who are directed to the pages through search engines, articles, social media, and paid ads. In order to convert the visitors into qualified leads, it is important to create concrete dedication and action. Should you continue to experience return on marketing activities, such as blogging and website updates,…

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The new Customer Journey

Reading Time: 4 mins Forget about the traditional Customer Journey. With 3.5 billion Google searches a day it makes marketers having to re-think about the Customer Journey and the Sales Funnel. The shortest way from A to B is a straight line. But for customers that are very Google conversant, it can take a lot of searches before they decide…

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